![]() That requires vision, aggressive engineering, etc. ![]() ![]() I have an older iPad 2 I could repurpose as an additional monitor, or better yet, a digitizer tablet.ģ) Go sleazeball and maximize short-term revenue: mine your user's private data, false advertising, the works.Ĥ) Pivot into a changed world, and introduce something to add a lot of additional value. I'd never buy your product for $80 / year, but I'd definitely do it for $5/year. You'll have less revenue, and less means to improve the product you'll basically wait for Sidecar 2.0 to eliminate that vestigial market.Ģ) Continue with the product at a lower price point. Have successive rounds of demoralizing layoffs, and watch the software bitrot into obscurity.ġ) Continue to provide the existing product under the existing pricing model, with a much smaller market. This almost certainly requires you to do major pivots and take on major risks.ģ) Do nothing, and watch the company go from black into the red. Etc.Ģ) Find a way to pursue major growth. Acquihire away some of your engineers (although that's tough in the COVID19 job market). Engineer the product to be maintainable by a small team. You have a few choices:ġ) Accept the company is going to shrink, and do so cleanly. Seems like you're facing some tough choices.
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